Manchester United’s pre-season continues to gather momentum, but it’s not just the players making moves ahead of the new campaign.
Behind the scenes, the club’s top brass are taking an increasingly hands-on approach to transforming United from the ground up.
With INEOS now embedded in the club’s sporting structure, Sir Jim Ratcliffe has shifted gears into a more proactive leadership style—favouring face-to-face strategy sessions and personal involvement in key footballing decisions.
CLICK HERE TO JOIN THE CENTREDEVILS WHATSAPP GROUP CHAT NOW!
The club’s summer transfer business has reflected this shift, with bold approaches being pursued in the midst of deep internal recalibration.
This week, chief executive Omar Berrada and new football director Jason Wilcox are set to fly into Stockholm on Saturday, having just concluded a series of meetings in Iceland hosted by Ratcliffe himself.
Known for staging informal but intensive gatherings with his senior INEOS team, Ratcliffe invited key United executives to spend time together away from the boardroom, discussing both sporting and commercial strategy in a relaxed but focused environment.
Among their activities? Some quiet fishing in the Icelandic countryside—an unconventional but trademark move from Ratcliffe, who believes important decisions are best made away from day-to-day distractions.
CLICK HERE TO JOIN THE CENTREDEVILS WHATSAPP GROUP CHAT NOW!
The location may have lacked a strong phone signal, but that didn’t stop the group from authorising a major transfer move during their stay.
Manchester United officially stepped up their efforts to land Bryan Mbeumo, launching a third bid reportedly worth £65 million plus £5 million in add-ons.
The Athletic report that the physical gathering in Iceland was the catalyst for greenlighting the third bid for Bryan Mbeumo.
Ratcliffe’s preference for in-person decisions proved critical, giving the club the confidence to move swiftly.
With Berrada and Wilcox now flying into Sweden, the next phase of Manchester United’s transfer mission continues—energised by the leadership of INEOS and a vision rooted in unity, clarity, and bold action. Whether Mbeumo arrives or not, it’s clear Manchester United’s football operations are entering a new era.
