Background
Ruben Amorim, a former midfielder for Benfica and Portugal, transitioned to coaching soon after his retirement in 2018.
His career as a coach really took off at Braga, where he quickly impressed with his work in the reserve team, leading to a promotion to first-team manager.
With ten wins in 13 games, including a landmark victory over Benfica – Braga’s first in 65 years – Amorim caught the attention of top clubs.
Sporting CP was so determined to acquire him that they paid a hefty €10 million fee to secure his services in March 2020.
This investment proved worthwhile as Amorim guided Sporting to a remarkable 32-match unbeaten streak, leading them to a Portuguese league cup and finally ending their near two-decade wait for a league title.
His commitment to a clear playing philosophy, coupled with humility and a relentless work ethic, set him apart from other coaches.
Amorim immediately revamped Sporting’s style, instilling confidence among his squad, which allowed him to get the best out of his players and turn a promising investment into substantial results.
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