Ruben Amorim makes major behind-the-scenes change

Ruben Amorim is implementing a major behind-the-scenes change at Manchester United, as he continues to stamp his own authority.

Ruben Amorim in front of Manchester United crest
Image Credits: IMAGO

Manchester United have entered a fresh campaign under Ruben Amorim, with the Portuguese coach continuing to put his own stamp on the club.

After a summer of heavy investment and squad reshaping, the focus has shifted from transfers to mentality, with Amorim intent on redefining how his players view their roles.

The new manager has already made it clear that no individual is guaranteed a place, and that the collective must come before any single ego.

Amorim is prioritising attitude and adaptability, demanding a group that buys into his ideas rather than clings to old hierarchies.

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According to GiveMeSport’s report, Amorim has explained to his squad that he does not believe in a fixed “starting XI” but instead in the strength of the team as a whole.

He has stressed that matches are not only decided by those who start but also by those who finish, with the final 30 minutes often proving decisive.

The United boss wants his bench to be seen as a weapon, not a punishment, and has urged players to embrace the responsibility of being game-changers.

Amorim’s stance is a direct cultural reset from the frustrations seen under Erik ten Hag, where several figures grew unhappy when not selected from the outset.

By shifting the focus to “impact over ego,” Amorim hopes to create a squad in which every member feels valued and motivated to contribute.

With the Premier League season underway, his message is simple: there will be no passengers at Old Trafford.

United fans will only be pleased to see Amorim implementing principles that have very much been missing at the club over the years.

The success under Sir Alex Ferguson stemmed from discipline, responsibility and courage.

Three factors that Amorim is certainly bringing back to the dressing room.

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