Manchester United fans are heading into the new season with optimism after a summer that has already seen high-profile arrivals in Bryan Mbeumo, Matheus Cunha and Benjamin Sesko.
The fresh faces have injected excitement into the fanbase, while the overall culture around Carrington is also said to be shifting in a more positive direction under the new regime.
Fans are also really excited to see the Red Devils making some great moves off the pitch, having revamped the training facility for £60 million and bringing in three new sponsorship deals this week.
Chief business officer Marc Armstrong, who joined from Paris Saint-Germain in February, has been key in bringing these big sponsors.
Coca-Cola and UK fintech Sokin became the club’s official soft drink and business payments partner earlier this week.
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Today, United officially named Parimatch as its betting partner for select markets in Asia and the Middle East and North Africa region.
And it’s now been reported by SportBusiness that the Parimatch deal — alongside existing UK partner Betfred — will deliver over £10 million in annual sponsorship revenues for Manchester United.
In his internal update, Armstrong disclosed that the commercial department had generated £70 million in partnerships over the past five months, with Parimatch completing the series.
These commercial boosts are seen as essential, with United still using their revolving credit facility, reportedly extended beyond £300m, and lacking European broadcast income this season.
Manchester United have also spent over £200 million on signings this summer on Matheus Cunha, Bryan Mbeumo and Benjamin Sesko – with no sales to offset the spending – it is vital the club keep generating huge revenues from sponsorship deals to be in line with the PSR rules and to keep supporting Sir Jim Ratcliffe’s work to make the club financially sustainable going forwards.
