Manchester United are preparing for the start of the 2025/26 Premier League as they host Arsenal at Old Trafford this weekend.
However, the club are also preparing off the pitch, with their fan engagement plan for the season.
The 1958 were planning a protest for this weekend, however have called it off after a split fan survey over the feelings of the club and its ownership as it stands.
Now, addressing the fanbase, United have taken to their official website to unveil their strategy for fan engagement.
The Red Devils explained: “Ahead of Manchester United’s Premier League season opener on Sunday, we are pleased to publish our 2025/26 Fan Engagement Plan, outlining the club’s commitment to engaging with you, our fans, throughout the upcoming campaign.
“United has a fanbase unlike any other club and our Fan Engagement Plan for 2025/26, published in accordance with the Premier League’s Fan Engagement Standard, details our ongoing commitment to strengthening the connection between club and fans and deepening our engagement with supporters, locally and globally.
“It is our third annual plan and we are proud to share it with you today.
”Centred around a key mission statement, the plan is an evolution from previous seasons and sets out core objectives for the upcoming campaign, building on achievements from 2024/25 and evaluating key successes and learnings.
“At the heart of the club’s fan engagement is enabling dialogue and furthering consultation and collaboration with our fan groups and communities, ensuring supporters have access to representative fan bodies such as the Fans’ Advisory Board and Fans’ Forum and can provide input into optimising the matchday and overall fan experience.
“The plan sets out four main commitments the club is giving to its fans ahead of the new season:
• We will listen to you and improve your experience
• We will reward your loyalty
• We will grow fan communities across the world
• We will celebrate our heritage”
The Club will no doubt be hoping that this move will show the importance of the fanbase to its owners despite controversial decisions to ensure United’s sustainability.
