Manchester United’s summer transfer activity has kept fans busy, but behind the scenes, the club has been focused on shoring up its financial foundations for the years ahead.
Following the turbulence of recent seasons, United’s hierarchy is looking at innovative ways to ensure stability and flexibility in the market, while also maintaining competitiveness under Ruben Amorim.
Recent reports suggest that the club is exploring multiple avenues to improve liquidity and strengthen its balance sheet, something that has been a persistent concern since the pandemic.
These measures are not just about surviving; they are aimed at giving the Red Devils room to operate decisively in upcoming transfer windows and retain top talent.
Separately, United staff are working towards what is being referred to internally as Project 90 — a strategic initiative designed to improve the club’s balance sheet by £90million each year, as per The Athletic.
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The boost could come from operating savings, increased commercial deals, or smarter player trading.
United see these moves as a way to unlock additional prize money and higher broadcast revenue, ultimately creating a more sustainable model for the future.
Access to cash has long been a sticking point for Manchester United, especially with the club having invested heavily in squad improvements while balancing the books.
To ease this, the club has agreed on additional lending capacity through its revolving credit facility, which previously had a limit of £300million.
While interest must be paid on any funds borrowed, the increased capacity gives United immediate financial flexibility at a crucial period for Amorim’s project.
The ultimate aim is to reduce debt to zero over time and build cash reserves internally, positioning the club to act decisively in the transfer market without financial compromise.
This financial strategy highlights Manchester United’s dual focus: on-field success under Amorim and long-term stability off it.
By combining smart investment in players with disciplined fiscal planning, the Red Devils are hoping to navigate the modern game’s financial pressures while remaining competitive at the highest level.
Project 90 represents a proactive approach to ensuring that United can compete with the Premier League elite both on and off the pitch.
