Manchester United appear to be at a turning point in the landscape of the club.
Since Sir Alex Ferguson retired from management in 2013, the Red Devils have struggled to return o the top of world football, slowly falling down the Premier League table.
The last two seasons have been the worst on record for United, coming 8th and 15th, with Ruben Amorim’s men missing out on European football this coming season.
However, it’s not just the on pitch displays that have been concerning for the club, but also their finances.
After years of financial mismanagement, with the club overspending on players with little return regarding titles and the funds that come with it, The Red Devils are facing major financial struggles.
Sir Jim Ratcliffe has already made the bold claim that without his investment and cost-cutting measures, United would be bankrupt by Christmas 2025.
Now, with the new hierarchy in place, things seem to be shifting.
Whilst United have spent over £200 million in sales this summer alone on Matheus Cunha, Bryan Mbeumo and Benjamin Sesko, with no sales to offset the spending, the club have also been working on new partnerships to bring in funding elsewhere.
In a major meeting held at Carrington by Omar Berrada ahead of the new Premier League season, Marc Armstrong unveiled United’s recent deals.
The Athletic reported that Armstrong announced that over the last five months, three deals totalling £70 million have been agreed.
Already a three year deal with soft drink brand Coca-Cola has been announced, with the other two yet to be unveiled.
With the pressures being faced at the club, these moves are going to be vital in supporting Ratcliffe’s work to make the club financially sustainable going forwards.
