Manchester United’s commercial engine continues to roar into the new season, with the club not only preparing for the first home fixture against Arsenal but also unveiling an exciting off-field boost.
Supporters have been treated to a busy summer of news – from fresh arrivals in the transfer market to strategic moves aimed at improving the matchday experience.
Pre-season has given fans a taste of what Ruben Amorim’s side could deliver on the pitch, but behind the scenes, work has been going on to make Old Trafford an even more engaging place to be.
The club has also been stepping up fan engagement initiatives, including interactive matchday zones and the return of themed pop-up experiences.
These projects reflect a broader focus from United’s hierarchy to combine world-class football with premium entertainment, ensuring every visit to Old Trafford is memorable.
As the Premier League opener against Arsenal approaches, anticipation is building for a vibrant start to the campaign both on and off the pitch.
Now, United have added another marquee name to their roster – this time in the shape of one of the most recognisable brands on the planet.
Manchester United officially announced, via their website, a new three-year partnership with The Coca-Cola Company, naming Coca-Cola as the club’s Official Carbonated Soft Drinks Partner in the United Kingdom and Europe.
The partnership will see Coca-Cola headline across matchdays and fan experiences, offering fans the perfect refreshment at Old Trafford and beyond.
The agreement includes pouring rights for Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Dr Pepper and Dr Pepper Zero — providing a wide range of carbonated options at Old Trafford.
There will be a chance to enjoy a Coca-Cola in the new Pop-Up Pub, which is opening in the W1 car park at Old Trafford on Sunday, when Ruben Amorim’s side kick off the season with a home game against Arsenal.
Manchester United and Coca-Cola will work closely together to bring fans even closer to the club through engaging activations, digital content and community-driven initiatives – all designed to create memorable experiences for United fans across the UK and Europe, and moments to truly ‘Drink it In’.
Marc Armstrong, chief business officer at Manchester United, said: “Coca-Cola and Manchester United are two of the world’s most iconic brands, each with a proud history of bringing people together.
“We are forming a partnership that will go beyond matchday refreshments at Old Trafford – creating engaging and memorable experiences that connect our fans to the club in fresh and impactful ways.”
Elodie Peribere, senior marketing director, Coca-Cola, said: “Manchester United is one of the most iconic clubs in world football, with a legacy of greatness and a fanbase that spans generations.
“We’re proud to partner with the club to deliver uplifting and refreshing experiences for supporters through our leading carbonated brands, Coca-Cola.”
This partnership also complements Coca-Cola’s ongoing league-wide agreement with the Premier League and further reinforces its commitment to connecting with football fans in meaningful ways.
